What is a fashion lookbook, and why do you need one?

What is a lookbook? A photography lookbook is an absolute must-have for a fashion brand.

A fashion lookbook showcases the new collection and reflects the brand's identity. Creating a lookbook is an opportunity to unleash your creativity and stand out from other fashion designers. An alluring cover page, carefully curated images, a well-thought layout, a color code, and a communication style are all important aspects of the brand's visual identity.